MyParcel Ga Verder

2026 · NL · via Familiar · Build and animation

Eight display formats and four social formats, each in four messages. Forty-eight units out of one build.

The brief

MyParcel wanted the Ga Verder campaign to run across display and social, with four messages that could be scheduled independently. That is twelve formats times four variants, and all forty-eight had to look like the same campaign.

How it was built

One animation codebase with the message as a variable, so a copy change does not have to be made twelve times by hand. The display banners land between 17 and 47 KB, well inside what ad servers allow. Social answers to a different ceiling and can afford more weight, so the work there went into a composition that adapts per ratio instead of cropping.

Every format laid out on its own

Display

8 formats × 4 messages = 32 units, 17-47 KB

  • 320x50, 17 KB
  • 320x100, 21 KB
  • 728x90, 23 KB
  • 160x600, 29 KB
  • 300x250, 40 KB
  • 300x600, 43 KB
  • 970x250, 44 KB
  • 336x280, 47 KB

Social

4 formats × 4 messages = 16 units, 373-425 KB

  • 1080x1080, 373 KB
  • 1080x1350, 373 KB
  • 1080x1920, 378 KB
  • 1920x1080, 425 KB

The variants

Same build, different message. The copy is a variable, not a separate banner.

  • Je eerste zending naar Tokyo?
  • Van pallet vol naar trailer vol?
  • Jouw hele retourproces vanzelf?
  • Black Friday zonder stress?